NGO film addressing domestic violence wins Australian award

A social media campaign created by Siem Reap-based NGO This Life Cambodia to tackle domestic violence is gaining international recognition having just won the Best Social Media Campaign of the Year award at the Not-For-Profit Technology Awards in Australia, as well as being a finalist for the global Grassroots Justice Prize.

The two-minute campaign film – that sees an office worker, a rice field worker, a garment worker and a student all placing helmets on their heads before they return home – beat the campaign of runner-up Fansdonate x Bush Heritage Australia, according to an announcement issued by organisers last month.

This Life Cambodia’s campaign was driven by a creative video which grabbed public attention and provoked conversation by depicting a world in which women and children weren’t wearing helmets to protect themselves from road accidents, but wore them inside their homes to protect themselves from domestic violence.

In full: https://www.phnompenhpost.com/lifestyle-around-ngos/ngo-film-addressing-domestic-violence-wins-australian-award

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